24″ iMac 4.5K DISPLAY M1-8-CORE 8-CORE 8GB 256GB Gigabit ETH. Silver

SAY HELLO TO THE NEW IMACDiscover mind-blowing performance with the latest Apple iMac. This 2021-edition computer is powered by an impressive M1 chip, along with a breathtaking 4.5K Retina display. Utilise faster performance and graphics, stunning colours, and fantastic connectivity. Whether you’re working, fuelling your creative ideas or staying in-touch with friends, the Apple iMac can do it all.

ONLY 11.5MM, NOW THAT’S THINThis extraordinary design is only possible thanks to M1, the first system on a chip for Mac. It makes iMac so thin and compact that it fits in more places than ever. M1 integrates the processor, graphics, memory and more onto a single chip. That let us put an entire computer into a space so small it practically disappears.

4.5K RETINA DISPLAYSee it all in sharp, glorious detail on the immersive 24-inch 4.5K Retina display. The P3 wide colour gamut brings what you’re watching to life in over a billion colours. Images shine with a brilliant 500 nits of brightness. Industry-leading anti-reflective coating delivers greater comfort and readability. And True Tone technology automatically adjusts the colour temperature of your display to the ambient light of your environment, for a more natural viewing experience. So whether you’re editing photos, working on presentations or watching your favourite shows and movies, everything looks incredible on iMac.

1080P FACETIME HD CAMERAIt’s the best camera system ever in a Mac. Double the resolution for higher-quality video calls. A larger sensor that captures more light. And the advanced image signal processor (ISP) of M1 greatly improves image quality. So from collaborating with co-workers to catching up with friends and family, you’ll always look your best. The ISP on M1 uses computational video to enhance image quality. To capture stunning video, it goes through a series of steps to analyse and enhance each pixel, at over a trillion operations per second. Advanced noise reduction algorithms bring a new level of clarity. Tone mapping delivers enhanced dynamic range, for more detail in bright highlights and dark shadows. And it works with the Neural Engine in M1 to make more intelligent exposure and white balance adjustments so you look just right in any light.

BE HEARD LOUD AND CLEARWhether you’re on a video call with a friend, cutting a track or recording a podcast, the microphones on iMac make sure you come through loud, crisp and clear. The studio-quality three-mic array is designed to reduce feedback, so conversations flow more naturally and you interrupt each other less. And beamforming technology helps the mics ignore background noise. Which means everyone hears you — not what’s going on around you.

SIX-SPEAKER SOUND SYSTEMThe sound system on iMac brings incredible, room-filling audio to any space. Two pairs of force-cancelling woofers create rich, deep bass without unwanted vibrations. And each pair is balanced with a high-performance tweeter. The result is a massive, detailed soundstage that takes your movies, music and more to the next level. Thanks to the redesigned speakers and advanced algorithms, iMac now supports spatial audio when playing video with Dolby Atmos. And when you combine that with the 4.5K Retina display, it’s like bringing the whole cinema into your home.

EASILY CONNECT YOUR DEVICESiMac gives you the best of iPhone, on a big, beautiful screen. iPhone lets you access what you need from iMac on the go. And when you use them together, they work like magic. Your calls and texts show up on your iMac, so you don’t need to switch devices when you’re in the zone. With AirDrop, you can seamlessly share things like photos, websites and files with your iMac. And Universal Clipboard lets you copy text, images, photos and more on your iPhone, then paste to your iMac.

THROUGH YOUR ENTIRE DESKTOPThe new iMac features a colour-matched keyboard, mouse and trackpad. Magic Keyboard now has keys for Spotlight, Dictation, Do Not Disturb and emoji. And for the first time, Touch ID comes to iMac. So you can easily and securely unlock your computer, use Apple Pay and download apps quickly with just a finger.